TeamAsia, an award-winning integrated marketing experience agency, has been embodying the definition of passion for 30 years. It has brought both local and foreign brands to the next level experience through its core services: Creatives, Digital, Events, and Public Relations. TeamAsia houses all these services under one roof, proactively catering to the needs of its clients and going beyond their expectations. That is the spirit of TeamAsia — determined, driven, and passionate.
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Vision
We envision TeamAsia to be the preferred full-service agency recognized for its meaningful storytelling and strategic integrated marketing experiences.
Mission
We create, develop and sustain visibility for place, industry, corporate and personal brands through effective, meaningful and compelling integrated marketing experiences, driven by innovative and creative thinking, plus investment in the right technology.
In 1992, the dynamic duo Mike and Monette Hamlin founded TeamAsia – short for The Events and Awards Manager of Asia Ltd. TeamAsia officially started doing business in HongKong, organizing the Asian Management Awards in Hong Kong, Singapore, Malaysia, Indonesia, Thailand, and the Philippines with the Asian Institute of Management and The Far Eastern Economic Review for three years.
TeamAsia continued building its brand and was recognized as an established events organizer, making the huge international conference, Global Asia: Reengineering for Competitive Advantage, happen in Malaysia in 1994. From 1996-1998, TeamAsia continued organizing prestigious awards in Asia.
TeamAsia was formally established as Hamlin-Iturralde Corporation in the Philippines in 1994, followed by 1996 in Singapore. With sheer drive and passion, Monette and Mike became two of the pioneers of brand visibility in Asia.
TeamAsia organized a wide range of highly targeted events, from exclusive breakfast briefings for top CEOs to gala product launches, and from international conferences and exhibitions to activations.
Continuously upholding innovation, TeamAsia helped Intel to launch, recruit, and train their Genuine Intel Dealer network and program in the Philippines. TeamAsia proposed the concept of a trade exhibit in malls nationwide to broaden the exposure of the product. Thus, the PC Weekend Madness was born. After the event’s success, leading technology companies including SAP Software Solutions, Compaq, IBM, HP and Canon Printers followed suit, entrusting their product launches, conferences, anniversary celebrations and exhibits to TeamAsia’s expertise.
When the global recession came, companies started to cut back spending on big events. They used their limited resources on non-traditional marketing and highly targeted events to reach their audiences. TeamAsia helped its clients through this economic swing by offering different services and leveraging on its principals’ expertise – managing public relations.
An international authority on building strong place, corporate, and personal brands, former TeamAsia managing director Mike Hamlin authored and co-authored several books on management, branding, and strategic marketing communications. These included The New Asian Corporation: Managing for the Future in Post-Crisis Asia; Asia’s Best: The Myth & Reality of Asia’s Most Successful Corporations; Marketing Asian Places; and High Visibility: Transforming Your Personal and Professional Brand, which he co-wrote with fellow strategists Philip Kotler, Irving Rein, and Martin Stoller. He wrote a weekly column for Manila Bulletin, a monthly column for ComputerWorld Philippines, and frequent contributions for The Washington Times’ opinion section. His commentaries have also appeared in The Wall Street Journal Asia, CNN International and the South China Morning Post. His widely-read blog, AsianPundit, provided perspective on economics, political affairs, commerce, and culture in a real-world, real-work view of contemporary Asia.
In 2000, TeamAsia introduced a new logo that consists of two elements–the symbol and the logotype. The circular symbol in its logo depicts the limitless pursuit for ideas and goals essential in maintaining current engagement and gaining new ones.
That same year, Microsoft and Globe Telecom reached out to TeamAsia to organize their corporate events and conferences. After two years of engagement, Microsoft extended the partnership by requesting assistance on their creative materials. Although TeamAsia had already been providing promotional materials for the events that they organized, it was in 2002 when they officially offered their creative services to clients.
It was a year of firsts as TeamAsia also launched its corporate website, making it one of the first companies in the Philippines to be on the online space.
Along with innovations ushered in by modern technology, TeamAsia saw the value of going digital. In 2005, they started to develop websites to help their clients advance into the virtual space and reach their audiences online.
Motivated by its passion to give back to the community, TeamAsia and IBPAP (Information Technology & Business Process Association of the Philippines) spearheaded an initiative to empower underprivileged children to fight poverty through education. This was when My Dream in a Shoebox campaign was born — a beloved tradition of collecting and distributing shoeboxes filled with school supplies to less fortunate Filipino children. With the increasing support of compassionate industry friends, we’ve grown from 200 shoebox donations in 2009 to 75,000 in 2018. These shoeboxes were donated to public schools and foundations covering Luzon, Visayas, and Mindanao. In 2018, aiming to empower more kids, we provided educational assistance to over 100 dream scholars.
TeamAsia entered its new era, the Digital Marketplace, by introducing search engine optimization (SEO) to clients to improve their accessibility online. TeamAsia also marked their presence in the digital world through the use of social media marketing, enhancing their connectivity to the local and international community.
Beatriz Lim came onboard TeamAsia and started leading the company as its managing director. She has spearheaded some of TeamAsia’s biggest campaigns in the tech, telecommunications, IT-BPM, development aid, and petroleum industries.
TeamAsia welcomed its silver anniversary in a new office with an open layout that complements the fun family culture. The modern industrial interior encourages not only collaboration but also excellence, as decals of the agency’s philosophies—Inspire, Think Big, Be Bright, Live, and of course, Drive Passion—are embedded in the office walls as reminders. Aside from this, the layout was also intentionally designed to help reduce energy consumption through the use of natural light and LED. This is in line with TeamAsia’s Project Live and Green Events – campaigns which aim to strengthen our efforts at reducing carbon footprint both in the day to day operations and in the projects and the events we organize.
After over two and a half decades, TeamAsia has expanded its expertise through its five core services–events & activations, branding & design, content marketing, digital marketing, and video storytelling.
From the dynamic duo it started with, TeamAsia has expanded to over 60 full-time innovators, all driven by passion in bringing brands to the next level experience. Today, TeamAsia remains committed to nation building through its innovative mindset that leads the agency to develop creative concepts, marketing communications programs, and brand strategies.
TeamAsia continued on to launch their strategic and proprietary approach, Integrated Marketing Experience. As 2020 saw a year of challenges brought by the pandemic, TeamAsia was adept and agile in the great pivot which enabled the agency to come up with their own podcast, Breakfast to Business; their own publication, The Red Circle; and of course their own virtual event, Mommacon.
This year, TeamAsia celebrates 30 years of storytelling!
