BPAP announces name change to IBPAP, elects new trustees

(Manila, Philippines, March 6, 2013) — The Business Processing Association of the Philippines (BPAP) announced the formal change of its name to Information Technology and Business Process Association of the Philippines (IBPAP) to accurately reflect the range of information technology and business process management (IT-BPM) services provided from the Philippines.

“This move represents the association’s strong commitment to the entire outsourcing sector, where buyers are looking increasingly at bundled IT-BPM services options. We recognize that IT is an important component of these options,” said Benedict Hernandez, outgoing IBPAP president and CEO.

According to Hernandez, who will officially assume the role of IBPAP chairman of the Executive Committee this month, the name change aims to represent the association in the global IT market since members serve customers for both business process services and information technology. “Changing our name to IBPAP will help preserve as well as expand the Philippine industry’s brand. The new name also emphasizes the less-known fact that we provide the whole spectrum of world-class services from here including corporate and complex services, creative processes and products, customer relations and health care information management, and software product development,” he said.

IBPAP also elected a new board of trustees in its recent annual meeting. The newly elected IBPAP trustees representing industry players are Alfredo Ayala, president and CEO of LiveIt Investments Ltd; Rainerio Borja, president of Expert Global Solutions Philippines and lead operations at the NCO Group; Carlo José, president and head of GSC Operations-Philippines of the HSBC Global Resourcing; Danilo Reyes, country manager of Genpact; and Manolito Tayag, country managing director of Accenture Philippines. Trustees elected to represent the support industry were Gil Genio, head of Business and International Markets of Globe; Juan Victor Hernandez, vice president of PLDT and head of Alpha Enterprise; and David Leechiu, regional director and country manager of Jones Lang LaSalle.

“With approximately 300 industry and support industry members and five partner associations, IBPAP has played a pivotal role in sustaining rapid growth of the IT-BPM and GIC industry,” said Hernandez. “With a new board of trustees, IBPAP will continue to work to drive favorable outcomes across multiple areas to achieve the US$25 billion revenue goal by 2016.”

Hernandez also encouraged industry members and stakeholders to work together to ensure an enduring supply of high-quality labor, support service innovation, and country visibility.

“Guided by our industry road map, there were a lot of things we accomplished in 2012. We now have a breadth of IT-BPM voice and non-voice services that continue to grow year in, year out. For 2013, we must keep building our momentum and continue to provide the right business environment,” said Hernandez.

Alfredo Ayala, current IBPAP chairman and newly elected trustee, said that it has been a privilege to be part of the impressive growth of the industry. “The team has always done a commendable job in making sure that the industry is up to speed on securing more employment opportunities and in maintaining the lead in global voice and non-voice services,” said Ayala.

IBPAP assists investors in setting up operations easily and quickly in the Philippines. Relevant research, introductions to key government and industry officials, and a series of briefings at each step of the investment process ensure a seamless development process. On-going support is provided through a wide variety of initiatives, including programs for HR development, business development, and on-going knowledge sharing and networking opportunities.

Industry leaders renew commitment to IT-BPO (from left): Executive Committee Chairman of the Information Technology and Business Process Association of the Philippines (IBPAP) Benedict Hernandez; support-industry trustee and Jones Lang LaSalle Leechiu country head David Leechiu; industry trustee IBPAP chairman Alfredo Ayala; support-industry trustee and PLDT vice president and head of corporate business group Jovy Hernandez; and incoming IBPAP president and CEO, Jomari Mercado.

Alfredo Ayala, chairman and newly elected trustee of the Information Technology and Business Process Association of the Philippines (IBPAP), welcomes members to its annual meeting for 2013.

Benedict Hernandez, Executive Committee Chairman of the Information Technology and Business Process Association of the Philippines (IBPAP), leads the association’s annual meeting. The body approved changing the association’s name from the Business Processing Association of the Philippines (BPAP) to IBPAP.

About the Information Technology and Business Process Association of the Philippines (IBPAP)
The Information Technology and Business Process Association of the Philippines (IBPAP) is the enabling association for the information technology and business process management (IT-BPM) and global in-house center (GIC) industry in the Philippines. IBPAP serves as the one-stop information and advocacy gateway for the industry. With approximately 300 industry and support-industry members, including five associations—the Animation Council of the Philippines, Inc., Contact Center Association of the Philippines, Game Developers Association of the Philippines, Healthcare Information Management Outsourcing Association of the Philippines, and Philippine Software Industry Association—IBPAP plays a pivotal role in sustaining rapid growth of the IT-BPM and GIC industry by working to ensure an enduring supply of high-quality labor, supporting service innovation, and providing country visibility.