BPAP leverages SEO to generate more traffic to its website

SEO initiatives resulted in higher number of visitors, ad impressions

(Manila, Philippines, September 16, 2011) – As part of its strategy to create more awareness and promote the Philippine IT-BPO industry, BPAP engaged strategic marketing communications firm TeamAsia to develop and implement a search engine optimization (SEO) strategy to increase traffic to its website, www.bpap.org. The strategy is also intended to increase impressions and clickthroughs from ads placed on the website.

SEO is a technique to improve the visibility of a website through organic or un-paid search results. The process involves optimizing the website content and HTML code as well as promoting the website to increase backlinks to facilitate better visibility in search engines. Increasing backlinks or inbound links is primarily accomplished by generating posts in social networking sites, press releases, and third-party blogs, websites, and media.

From mid-July to mid-September, 4,046 visitors or 58.75% of the total website visits came from search engines, a result of the SEO initiative. The visitors came from 71 countries across all continents. Ad impressions or the number of times ads are seen by visitors was 94,365.

“By leveraging SEO for our website, not only will we increase global visibility on the Philippine IT-BPO industry but we also create better visibility for our partners who advertise on our website,” said Raymond Lacdao, Executive Director, Industry Affairs, Business Processing Association of the Philippines (BPAP).

The number of visitors for the website has been increasing about 10% each month from July. The figure for visitors from search engines is steadily increasing as well. “We will continue to provide our SEO services to BPAP.org as we move forward. Monthly, we evaluate the performance of our SEO strategy for BPAP and tweak it maximize visibility in popular search engines,” said Michael Alan Hamlin, managing director of TeamAsia.