Captivate and maintain your audience through engaging content
By Excel Dyquiangco
It’s critical and important to create and develop compelling content that not only attracts or draws your customers to your brand, but keeps them engaged and wanting more. While companies recognize the necessity of providing material on a regular basis, the challenge lies in determining how to make content appealing.
For starters, you may use numerous tools provided by social networking websites like Instagram, Facebook or even TikTok to track the behavior of your clients or followers, but in the long run, it is still how unique, compelling, or thought-provoking your content will be.
What does engaging content mean?
Engaging content simply means content that piques an audience’s interest, holds their attention, and makes them want to learn more about your brand. Engaging content is how your target audience connects with the material at that particular time, and how it benefits them on all levels of entertainment and emotion.
This is done through several ways: direct messages, likes and shares, comments or reactions, and other ways that show how interested they are.
How to make engaging content?
There are several ways to make engaging content. These may be old school for some, but for others, these tips may take on a whole new meaning.
- Know your audience. A business in this technology-driven era allows you to get a better understanding of your target market, and allows you to communicate with your audience on a more direct level. By responding to their comments and putting material under your postings that will improve engagement, you can draw them into your world. To figure out what they’re interested in, you can provide information that’s more connected to them, so they can participate in your social media postings. For example, if you are an architect wanting to create engagement for your architectural firm, you may want to post the facade or some parts of your house. Tell a story behind the design and layout of your house, and how you can apply the same style to others as well.
- Share a story. Sharing honest and real stories is what customers like to read. To do this, you may tell anecdotes about how you got started in the company or how you launched your blog. This is a terrific technique to emotionally engage your consumers because of the way your content may strike a chord in their hearts.
- Create content with a purpose. Understand why you are generating content in the first place. After all, you can’t make content without a goal in mind. Consider also giving the right message to the right people at the right time. This will have a greater impact on your audience since you have strategically crafted your material with them in mind.
- Consider your strengths. Using your abilities is one of the most effective strategies to create more engaging material. Use what you’re strong at – and comfortable at – to make your social media presence more appealing Many people, for example, are camera shy and would be unable to connect with their audience via live video streaming or recordings. If you’re not comfortable with this, you might want to include alternative options – such as writing a story about it, or using memes.
- Create content that has value. You must generate content that is beneficial not only to you as a company, but also to your audience. Customers should be able to view information that is worth their time or attention when they visit your social media profile. If it’s something that’s too generic or won’t be of much use to any page visitor, there’s a good chance they won’t return.
Making good, everyday content is not easy. But to be able to maximize your business-customer relationship through engaging content, keep a close eye on the activities of all your posts. This way, you can improve your content production and produce material that will stimulate and highlight the attention of your target audience.
If you’re looking to elevate your content, talk to the experts! Whether it’s on a PR Agency Philippines or a Video Production Company, TeamAsia can definitely help you curate your content and make it more appealing and engaging. Let’s have a chat at info@teamasia.com.
