Crocs enchants fans with its Almost Barefoot (ABF) collection
Crocs unveils the latest SS10 collection at the Enchanted Kingdom BiKi WaterWorld
(July 1, 2010, Manila, Philippines) There’s no better way to spend this extended summer season than to celebrate it with Crocs! The world’s favorite footwear brand, famed for bringing profound comfort and fun, unveils its latest addition to the flip flop collection. Crocs launched the Almost Barefoot (ABF) Collection on May 29 at the Enchanted Kingdom BiKi WaterWorld.
Driven by the passion to bring happiness to people of all ages, the ABF Collection launch was filled with activities and shows that engaged families to have a “feel-good” experience, only with Crocs. Kids and adults walked the runway, showcasing the latest ABF styles and the hip SS10 models. The audience was captivated by a daring and breathtaking acrobat show by the Velasco Brothers. The fun spread throughout the day especially when world-class magician, Lou Hilario performed amazing stunts and tricks, leaving everyone with surprise drawn in their faces.
The fun did not stop there, as guests fearlessly played the giant Crocs relay game, and fans from all corners of the metro were hyped up from cheering for the competing teams. Because ABF is all about experiencing the Almost Barefoot Freedom, Crocs prepared an ABF Test Drive Booth to give the audience a first-hand experience of what it feels like walking almost barefoot. To top it all off, Crocs raffled six months’ supply of shoes.
Franco Limjuco, Vice President of All Condition Gear Philippines Inc., Crocs’ official distributor in the Philippines, shared, ‘It is rewarding that we were able to share “Crocs Feel Good Revolution” through the activities we prepared. Every day, we receive overwhelming support from Crocs fans, and this is why we made this launch not only as an extension of their summer, but more importantly, a day spent with their families.’
The launch was attended by friends from the media, Crocs’ Facebook fans, loyal supporters, and friends and families.
Seasons may come and go, but only Crocs can make every moment of the year worth the stay. So slip into your new ABF pair and bask in the experience of the almost barefoot freedom—because feeling good starts with your feet!
The Crocs Feel Good Revolution
Feeling Good from the Start
In 2002 Crocs emerged at the Ft. Lauderdale boat show. But these Crocs didn’t bite. They made people smile. They were a revolutionary new view on footwear with a colorful and comforting soul that made people feel good – both physically and emotionally.
Crocs started a movement…
The Crocs Feel Good Revolution is not a manufactured message pushed on people. It is a movement powered by the people that bubbles up from the streets. The Crocs Feel Good Revolution inspires an authentic feeling of fun, giving permission to cast off the normal boundaries of style to be colorful and casual, but above all to be comfortable.
Welcome to Crocs Feel Good Revolution.
About Crocs, Inc.
A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 120 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.
Crocs™ products are sold in 125 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.
Visit your local authorized Crocs retailer or visit Crocs Philippines official website at www.crocs.com.ph.
