Digital marketing accounts for more ad spend globally as consumers shift their attention towards online video, and this trend is expected to grow in the foreseeable future1. In this day and age, brands tend to attribute success to marketing spend, and digital marketing has become a priority for performance-driven marketers in propelling their campaigns for exponential growth.
Digital marketing is promoting brands, businesses, and ideas through digital channels. These channels include social media, websites, pay-per-click advertising, search engines, mobile applications, or any new platform or technology that allows marketers to push their brand messaging through an online or digital channel.
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A key component of a digital marketing campaign is the marketer’s capability to attribute performance to the targeted consumers. They should see whether the campaign messages resonate well with their audiences, and measure whether they are spending on their ads efficiently or not. They should also measure digital marketing campaigns down to the performance of each specific ad copies and visuals, as well as if the audiences they target are the right ones for the content.
Digital marketing metrics allow digital marketers to stay ahead of the competition by benchmarking their performance versus other companies. These metrics also help them determine trends before or as they happen, and ride them as they are most relevant to consumers.
Every business is different, which is why they should have their own set of metrics. There is no single template for digital marketing campaigns because each set of initiatives need to strategically meet the business’ success metrics. It is the role of digital marketers to determine which metrics they need to look at and focus on, and to attribute these metrics to the success of the business. They need to be able to find out the metrics that matter.
TeamAsia’s digital strategy team weighed in on some of the digital marketing metrics that matter for 2019 and beyond.
At TeamAsia, our digital strategy experts thoughtfully run digital marketing campaigns – whether for social media, pay-per-click advertising, email marketing, lead generation, or search engine optimization – and these are just some of the most important metrics that we consider to accurately determine the success of the campaigns.
Want to learn more about how we can drive better success for your digital marketing initiatives? Contact TeamAsia’s Digital Marketing in the Philippines today!
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