4 Tips On How to Create Content Faster while Retaining Quality
By: Andrei Carada, Senior Digital Media Associate
In the digital world, speed and agility are kings. If you can quickly put out on-demand content, then you are in a position to create enormous value for your brand.
Take, for example, the curious case of the 2013 Super Bowl. The Super Bowl, the championship game of the National Football League, is a supreme spectacle that is seen by millions of people. Advertising values are through the roof, with brands shelling out millions just for a 30-second spot during one of sports biggest events.
What’s curious about 2013 was that for 38 minutes, the lights went out during the Super Bowl. Football fans all over the world were abuzz with this big delay of the game. Various experts all over the digital realm were crying sabotage.
Enter Oreo. During the period of darkness, they posted on both Facebook and Twitter.
It was a simple post, telling people that you can still eat Oreos during the blackout. The result? Over 14 thousand retweets 6.8 thousand likes on Twitter, and an additional 20 thousand likes on Facebook. It was the most viral post during that day, topping even the show-stopping performance of the queen herself, Beyonce.
Imagine millions of people, frustrated about the delay of the game, suddenly seeing that post and thinking to themselves, “Maybe I should grab an Oreo.”
Fast digital content is powerful, especially considering digital marketing in the Philippines. Our country is home to a social media-savvy audience that is almost always online.
Given that, how do we create fast digital content? Here’s how:
1. Know your brand
First, you have to know your brand. Whatever you churn out in the pursuit of fast digital content has to be on brand and on point. Trying to be funny or witty isn’t for every brand, and you have to make sure that you don’t violate any of your brand values. For that, you need a social media playbook that outlines each value. From there, you have a playground you can work with, whilst also keeping yourself from veering off-brand.1
Given this, it’s also important to see what other brands are doing. This isn’t so that you can copy what they’re doing; you can lose your brand’s personality if you do this. Instead, it’s so you can have ample research on the competition and be aware of what works and what doesn’t.
2. Find the right tools for you
In this digital age, being equipped with writing apps helps you be agile in creating content. Google Documents is a good place to start but for on-the-fly writing, an app like Jotterpad or Typewriter on your phone does wonders.
For visual content, Canva is a reliable tool to create visuals quickly. There are also apps that help you add typography to images, like Wordswag. Wordswag is also connected to Pixabay which is a royalty-free website for stock photos.
Finally, you have to be able to post your content as fast as possible. For multi-platform posting, Buffer and Hootsuite are applications that you can connect to your social media platforms for quick management and posting.
3. The simpler, the better
Don’t overthink what you’re going to post. A busy, overly lengthy social media post is likely to be glossed over, especially when you’re posting to capture a moment. Instead, find a simple way for your brand to connect with that moment. For example, if one of your products has a connection to the latest fad or meme, you can simply use a photo of that product and add a short snappy one-liner.
4. Keep practicing
Kobe Bryant (may he rest in peace) was not only known as one of the greatest, if not the greatest, basketball players of all time; he was also a strong advocate of dedicated practice. He spent every moment he had on improving his game.
This can also apply to creating fast digital content. Practicing and honing your craft will go a long way. So write, write, and then write some more, until you can fire up relevant content at an insanely fast rate.
Boost Up Your Content Creation Today!
A great training exercise we do here in TeamAsia is looking at Twitter or our various listening tools and discovering the latest trending topics. We then find a way to connect those trends to our brand. We don’t always get to post what we come up with, but there are moments when we come across timely gems that just hit the spot and have to be posted.
Agility is a great asset when it comes to brand building. Being able to create stellar content on the fly is going to be more important as the world becomes more and more connected. Just remember to stick to your brand, find the tools that work for you, keep it simple, and practice, practice, practice.
Are you in need of a team of experts who can do wonders for your brand’s digital marketing? Contact us, and let’s start collaborating!
