May 11 and 12, 2017 saw Manila’s largest gathering of local and international YouTube creators: the YouTube FanFest (YTFF). For YouTube creators, the YTFF was an opportunity to engage with their Filipino audience, most of which are teens and millennials who watch videos to be entertained, inspired and stay updated on different trends. As a YTFF co-presenter, Jollibee wanted to celebrate storytelling in a way that aligns with the event’s goal: through experiences that empower creators to share their stories. Jollibee also wanted to appeal to the YTFF crowd’s passion for compelling content.
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