LEVI’S #IShapeMyWorld Campaign
Challenge
For 2019, Levi’s Philippines rolled out to the Philippines its annual global #IShapeMyWorld campaign with the theme No Apologies. Its goal was to bring together courageous, empowered women who made a change for themselves and for others; women who normalized what was considered taboo in modern society. Levi’s wanted to give them a platform where they can share their stories and empower other women.
Game Plan
TeamAsia engaged with influencers and public relations, and they mounted an intimate event to feature the stories of influential transwoman Heart Diño, international plus-size model Kat Gumabao, lupus warrior Tiffany Uy, and international journalist Jamela Alindogan. Each one narrated the difficulties they faced and how they rose above them during the #IShapeMyWorld 2019 launch.
Women influencers also supported the event and shared their own stories through Instagram posts, encouraging others to join the conversation by using the hashtag #IShapeMyWorld. This helped Levi’s reach out to women in various places and create a safe space for them to open up about their struggles.
