MAPFRE
Challenge
MAPFRE Insurance is a global non-life insurance company, offering general insurance for optimum financial protection and risk management. MAPFRE Insurance is one of the first non-life insurance company in the Philippines and among the highest capitalized in the country. MAPFRE wanted to highlight their role as a partner for the community, especially during the time of the pandemic. They aimed to also inspire and build up an atmosphere of support both for its clientele and it’s sales team. The end goal was to position MAPFRE as a leading choice in the industry of non-life insurance.
Game Plan
This company continually strives to provide for its clients, especially now, and so the We’ll Take Care of It campaign was virtually launched in 2020. TeamAsia provided the following services:
- Top-to-bottom campaign for branding and brand building
- Virtual campaign event launch
- Video production and campaign launch
- Campaign microsite development
- Advertisement
