PSIA elects new board members, eyes US$3B by 2016

(Manila, Philippines, February 15, 2013) — The Philippine Software Industry Association (PSIA), a partner association of the Business Processing Association of the Philippines that promotes the growth and global competitiveness of the country’s software development and IT outsourcing industry, recently named its 2013 board of directors.

They are Nora Terrado, president and country manager of Headstrong Philippines, as president; Joey Gurango, founder and CEO of Gurango Software, as vice president; Ito Gruet, VP-Business Development of Computer Professionals Inc., as corporate secretary; and Cristina “Beng” Coronel, president of Pointwest Technologies, as treasurer.

With a new set of officers, PSIA hopes to continue its successful stride in this year’s organizational goals, particularly in increasing membership, export and domestic revenues, and securing resource scalability. The association expects a 30 percent increase in employment for IT professionals as well as 150 percent growth in intellectual property (IP) assets.

“As we work to achieve US$3 billion industry revenues by 2016, we encourage our members to step up and participate more actively in PSIA’s activities,” said Terrado. “The new set of officers will work hard to achieve our goals in membership growth, targeted marketing, and scalability.”

Committee chairpersons were elected along with the 2013 PSIA board of directors. These include Cristina “Beng” Coronel (Capability Development); Nora Terrado (Marketing); Arup Maity of BlastAsia (Information and Research); Alvin Gendrano of Microsoft (Membership and Ethics); Joey Gurango (Software Product Incubation Group or SPRING); Tae Abe-Abion of SpiceWorx Consultancy (Japan Market Group); Calen Legaspi of Orange & Bronze Software Labs (Technology Council); and Bettina Quimson of Navigator Systems (Government Relations Committee and Technology for Education and Development (TED) Special Committee).

To achieve its 2016 revenue target, PSIA is opening its doors to potential member companies to expand from 150 members to more than 200. The organization is also looking into a more scalable capability development to boost both domestic and export markets, which are expected to secure an increase of around US$100 million in new customer contracts. PSIA is also gearing up for Softcon.ph, an event slated on the last quarter of 2013 in celebration of the organization’s 25th anniversary.

About the Business Processing Association of the Philippines
The Business Processing Association of the Philippines (BPAP) is the enabling association for the IT-BPO and GIC (global in-house center) industry in the Philippines. BPAP serves as the one-stop information and advocacy gateway for the industry. With approximately 300 industry and support-industry members, including five associations—the Animation Council of the Philippines, Inc. Contact Center Association of the Philippines, Game Developers Association of the Philippines, Healthcare Information Management Outsourcing Association of the Philippines, and Philippine Software Industry Association—BPAP plays a pivotal role in sustaining rapid growth of the IT-BPO and GIC industry by working to ensure an enduring supply of high quality labor, supporting service innovation, and providing country visibility.

BPAP assists investors in setting up operations easily and quickly in the Philippines. Relevant research, introductions to key government and industry officials, and a series of briefings at each step of the investment process ensure a seamless development process. Ongoing support is provided through a wide variety of initiatives, including programs for HR development, business development, knowledge sharing and networking opportunities.

About the Philippine Software Industry Association
The Philippine Software Industry Association, a partner association of the Business Processing Association of the Philippines, promotes the growth and global competitiveness of the Philippine software industry. It is proud to have a collaborative ecosystem of mature small and medium companies experts in niche technology areas; highly English-proficient, adaptive, and customer-oriented workforce; robust and secure ICT infrastructure; and cost advantage for high-value end-to-end solutions. For more information on PSIA’s activities and projects, visit www.psia.org.ph.