The 3 Importance of SEO in Business [2024]
By Sam Oliquino
Establishing your brand’s online presence is key to surviving the digital world. Aside from our social media pages, you also set up a website for your business, but for some reason, it isn’t getting much traction. What could be the problem? It might be a lack of Search Engine Optimization (SEO) efforts. But what is SEO and how does it work? Simply put, Search Engine Optimization is a system of optimizing your website to increase the number and quality of its traffic from a search engine’s organic results.
There are various ways your business can succeed digitally and one of those is through good SEO ranking, meaning your website must appear on the first page of search engine results (SERPs). To do this, businesses should not just have a user-friendly website but an SEO-friendly website that is equipped with good security, fast page loading speed, high-quality content, backlinks, enhanced web accessibility, and many more!
This may seem to be a tedious task compared to maintaining a social media page, but a good SEO ranking can do wonders for one’s brand and business. By merely taking your SEO efforts to the next level, you are also enhancing the quality of your brand, service, and overall performance. If you need more convincing, here are three reasons why a business owner shouldn’t overlook Search Engine Optimization in your digital marketing strategy.
SEO expands your visibility
One of the biggest things you can benefit from a high SEO ranking is the visibility increase it can give to your brand. The average Google search in just a second reaches around 63,000 search results already. You can do the math yourself and multiply that by the x number of seconds in a day. But with that data, you can only imagine how many potential customers you can gain by just landing on the first page of search engines.
SEO gives your brand credibility
The higher your SEO ranking means the more credible your brand and website are. For instance, search engines like Google and Bing use bots that crawl on web pages and assess its content, collecting information on pages and storing and analyzing them to determine their ranking. If the bots find your page of high quality, like being mobile-friendly, and have the right amount of keywords present, then it will place you in a good ranking position.
Searchers online trust websites that appear on the first page of search engines as they contain more information on what they are looking for. With the standards being set by SEO, brands are compelled to amplify their efforts, further enhancing the overall quality of their page. The more credible your page is, the more people you will engage, and the more chances for them to purchase your product or service.
Interested to know how to make your website trusted by Google? Check out our blog that helps you identify what are the qualities of a good website.
While a high SEO ranking can be bought, you can’t fool search engines. They can recognize and tag websites that subscribe to black hat practices and this can be grounds for these search engines to blacklist your page and lower your ranking. This ensures all sites that land on the first page results of search engines are of premium quality.
Your brand becomes more accessible
As you achieve that high SEO ranking, your audience will be able to access your brand easier which is a big factor for consumers who are keen on what is more convenient for them. The easier it is for people to find and reach you, the more likely they will choose your brand over your competitors.
For TeamAsia’s digital marketing expert, Neil Dimapilis, Search Engine Optimization is an opportunity that brands should not miss out on. With the influx of searchers online, there is no good reason for business owners not to maximize the platform and use it to their advantage. Apart from this, it is a win-win situation because gaining SEO ranking is free! And at the same time, you are able to develop a high-functioning, good-quality web page.
However, Dimapilis shared that good SEO positioning is not a one-time, big-time thing. It is a continuous effort for brands to innovate, experiment, and improve their web page and products to maintain and achieve that top-tier ranking.
Boost Your Business with TeamAsia’s SEO Experts!
TeamAsia’s head of digital marketing, Ramby Libraries, also noted that “there is no single solution when it comes to digital marketing.” It is always better to have a combination of various methods in order to achieve your goal of visibility and profit. This is why it is important for brands to consider SEO and complement it with other kinds of digital marketing services such as social media, email marketing, online ads, etc.
SEO offers endless possibilities for your brand. If you’re interested in venturing into this field of digital marketing, feel free to talk to us. TeamAsia digital marketing brings next-level experiences to brands and consumers through services like digital marketing, content marketing, events & activations, branding & design, and video production. You may reach us through our Marketing Lead, Erika de Leon: +63 917 881 3724; erdeleon@teamasia.com.
