Who’s Cooking?: Grand Reveal Party – Article Round-up

The Blue Leaf and Our Awesome Planet made culinary history last July 27, by staging a never-before-seen collaboration between 11 of the country’s top chefs and caterers. The bold, new concept – Who’s Cooking?: Grand Reveal Party – sought for the expertise of these chefs and caterers to create a masterpiece 5-course menu exclusive for The Blue Leaf.

With the help of TeamAsia, an integrated marketing communication agency in the Philippines, and their events management, social media, and public relations capabilities, this great idea was turned into a memorable experience for their guests, partners, and collaborators.

TeamAsia set up the event and organized all the event logistics, designed and curated the event’s creative assets, launched a hype-generating digital campaign across various social media platforms.

Images taken from The Blue Leaf Instagram Page

Imagine the aroma of fresh rosemary and other herbs roasted inside juicy lechon. Imagine the sight of a chic dining table beneath palm fronds and bright pink plastic flamingos. Imagine the taste of foie gras gently melting onto your tongue or the familiar taste of balut with a Japanese favor, taking on a totally new texture and shape. What began as a revolutionary concept was now a bold and memorable experience and a unique first in the culinary world.

Impactful experiences stay with people and get people talking.

With a strong public and media relations plan behind this event, our Content and Public Relations team got the top media in the country talking about the event, their experiences, and just how good the 5-course menus were.

So we ask – Who’s Cooking? These top media in the Philippines are raving about the event:

1. Trend Hotspot: Blue Leaf Cooks Up a 3-Part Culinary Event Entitled “Who’s Cooking?”

Trend Hotspot gives a quick and straight-to-the point description of the event. Through a brief interview with famous food and travel blogger, Anton Diaz of Our Awesome Planet and Eugene Sandejas, Managing Director of The Blue Leaf, they shed some light into the idea behind this never-been-done-before event.

2. Yummy.ph:  You Can Now Have Your Gatherings Catered By Sought-After Chefs

Not everyone is a foodie, but Yummy’s article makes it easier for everyone to understand by giving some background on the chefs involved, listing their restaurants and giving more insight into the concepts behind the 5-dish menus. The article gives brief descriptions of the influences that inspired these mouth-watering dishes.

3. Manila Bulletin: Party Food Levels Up

Manila Bulletin expounds more on the background that led to this event. Parties and conferences have transitioned from homes and auditoriums to events spaces that are optimized to make the event easily accessible and more impactful. With this change came a demand for less standard food at events and the article explains why Who’s Cooking?: Chefs X Caters changes the game.

4. Cosmopolitan:  Bookmark These Food Options For Your Future Wedding If You Want Your Guests Happy And Busog

Cosmopolitan zeroes in on people in their audiences who would be interested in this event: brides. With the dishes created from the event available at The Blue Leaf’s event spaces, Cosmopolitan breaks down everything that brides-to-be need to know about the new, collaborative menus so that they can have next-level food on their big day. The article lists all the dishes per pair and names Cosmo’s top pick per menu.

5. The Philippine Star: 11 Chefs and 11 Caterers: Whew! Wow!

The Philippine Star described this event as grand, but not stuffy as it is usually for big events. The buffet-style event was organized to exhibit each chef and caterer pair with their own tropical glam-themed station. While guests were able to come up to each station, servers also went around to make sure everyone had a taste of most, if not all, dishes. The article described the signature 5-course menu creations by each pair, and highlights the writer’s delight that there were no shortage of neither food nor talk.

6. The Manila Times: ‘Who’s Cooking?’ gathers the metro’s fave chefs for 5-course meal

The feature on The Manila Times focused on the historic, never-before seen collaboration event between the country’s top chefs and caterers. It expounds on the event’s aim to produce mouth-watering five-course menus, through the expansive skills and impeccable tastes of the roster.
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TeamAsia, an award-winning integrated marketing communications agency based in Alabang, Muntinlupa, Philippines, is the event partner and organizer of Who’s Cooking?: Grand Reveal Party. For inquiries on our events management, public relations and content marketing, creative and digital marketing services, feel free to email us at info@teamasia.com or visit our website: www.teamasia.com.