5 Reasons Why Digital Marketing is Important for Business
By Sam Oliquino
We now live in the digital age and the online world is a marketplace full of possibilities, where even small businesses attract their first customers without breaking the bank. While traditional marketing continues to be an effective means to reach audiences, digital marketing is important for businesses because it offers a more efficient and affordable way to gain visibility and reach their audience.
What once was just another strategy in the industry is now one of the key factors contributing to the success of brands today, especially now that the Internet has become an integral part of our everyday lives.
A smart business owner must not overlook the opportunities a certain type of digital marketing service opens up for them. If you’re still on the fence about exploring this new realm,
Here are 5 reasons why digital marketing is important for business:
1. Almost everyone today is online.
Generation Z, Millennials, Generation X, and even Boomers today are all online. Be it work, education, or entertainment, the Internet is now intertwined with everything we do. That said, it is only fitting for you to acknowledge that your current and future customers are online, too! And if your customers are online, you can also bet that your competitors are online as well.
By investing in a digital marketing service, you are already preparing your brand to have an online presence. This also ensures that your content attracts and gives your audience the right details they need to purchase your products and even become your repeat or loyal customers.
Apart from these, digital marketing is important for business because it can increase your visibility as well, giving your brand a fighting chance against your competitors. One of the ways digital marketing can accomplish this is through methods like search engine optimization (SEO). The importance of SEO is that it helps you optimize your page or website’s rank and be on top of search results, giving your brand an even wider reach.
2. With Digital Marketing, your customers have easier access to your brand.
One important aspect of digital marketing is that it grants your customers easy access to your business products or services. It is as if you were open 24/7 and can cater to their needs at any given time.
Given their hectic schedules, your customers can ask questions, buy your products, and browse through your inventory with just one swipe or a few taps on their smartphones. With the use of digital marketing, you are giving your customers a more convenient and faster way to connect with you and your business, browse and learn more about your offerings, and make an actual purchase no matter what time of the day it is.
3. There is power in data and analytics.
There is also another way digital marketing can help you better understand your audience. These are through various tech and tools. Brands are now able to mine data, assess every digital initiative, and see which ones gathered the most engagements (likes, views, comments, reactions, and shares) from your audience.
With digital marketing, you can easily track digital marketing metrics and data from your ads and content. It gives you numbers and figures that can be analyzed and used to craft new content online and improve your digital marketing strategy, be it on social media or your very own website.
This helps you study your audience’s behavior and gives you cues on what worked and what didn’t — something that’s very important that only digital marketers can give to your business. This also provides you with insights on how you can maximize your spending on content or initiatives that generate more sales for you.
4. You get to know your audience better.
Apart from evaluating the engagement of your chosen digital initiatives, digital marketing gives you a better chance to create connections and engagements with your audience. It also gives you a platform to interact with your target audience and get to know them on a personal level.
You can conduct surveys, gather comments and feedback, and check their profiles, hobbies and interests, and even product and brand preferences. This will help you be more attuned to your audience as it paints you a better picture of their demands and needs.
Through digital marketing, brands can build a stronger relationship with their consumers, gaining their trust and enabling them to continue patronizing your product and recommending it to others.
5. Digital Marketing generates a great return on investment (ROI)
One last crucial importance of digital marketing for any business is that, for its price, it has the best ROI. With a combination of different methods like email, social media, website, and SEO. Digital marketing can have 50% higher lead generation than traditional marketing.
Taking a look at email marketing, data has shown that it has one of the highest ROI rates out of all the other methods. According to reports by the Data & Marketing Association, email marketing gives an ROI of over 4000%! That’s like earning P200,000 for every P50 you spend on email newsletters, product deep-dives, and content round-ups. Imagine how much more profit you can earn if you match this with other online platforms.
Businesses have already been exploring digital marketing to increase their brand visibility. Digital marketing gives you more avenues to communicate your brand story, reach a wider audience, and ultimately improve your overall visibility, even with a tightened or limited budget.
TeamAsia recognizes the shifting landscape of the marketing industry, claiming it as the “new normal” where there are brighter opportunities to create more meaningful connections despite the restrictions. With 29 years of experience, TeamAsia’s team mastered bringing brands to the next experience through its services like digital marketing, content marketing, events & activations, branding & design, and video production.
Contact us today and learn more about our services and how we can help you bring your brand’s story to the next level. You may also reach us through our Marketing Lead, Erika de Leon: +63 917 881 3724; erdeleon@teamasia.com.
