Why is Integrated Marketing Important?

By Sam Oliquino

Why is integrated marketing important? The world is ever-changing and so is the world of marketing strategies. This is why marketing experts should always be versatile, ready to learn, and willing to explore new possibilities to provide the best and most fitting services to brands and consumers. It’s all about being a sponge, absorbing every piece of information out there, and using it as a tool to bring top-notch integrated marketing experience strategies.

Now, to explain to you why is integrated marketing important, we will take you to 4 lists of how its approach can take your brand to the next level:

1. Increases your brand’s visibility

Integrated Marketing Experience is not just about one-way messaging anymore. It’s about strategically choosing the best communication channels to share your message, engage with your target audience, and build a meaningful relationship with them.

2. Gives your brand unique and dynamic content

Once your communication strategy is determined, it’s time to develop your content. In TeamAsia’s Integrated Marketing Experience approach, campaigns are rooted in industry data and insights to strategically execute your content that will make your message engaging and impactful to your consumers. 

It’s also about creating meaningful content because what’s great packaging if it’s empty inside, right? The Integrated Marketing Experience approach encourages TeamAsia’s experienced experts to explore out-of-the-box ideas that will bring your brand’s story to new heights, and in return, give your audience that Next Level of Experience.

3. Brings a new level of awareness and builds lasting relationships

Integrated Marketing Experience is also all about staying connected and getting more involved. It aims to create more experiential communication with consumers, engaging them to be part of a brand’s story. Through this approach, brands also learn from their consumers, allowing them to build meaningful connections despite the restrictions.

Letting your audience experience your brand also gives them that new level of awareness by being consistently present and available wherever they are. With Integrated Marketing Experience, brands can listen to their consumers, get to know them at a deeper level, and develop trust to nurture and grow their relationships.  

4. Integrated Marketing Experience keeps brands current and relevant

As the landscape continues to change, TeamAsia remains agile in adapting to the new demands and needs of the market with its own Integrated Marketing Experience approach. TeamAsia values growth and development, and thus, raises the value of being up to date. It ensures your brand is always in the know about the latest trends and strategies that can be used to keep your brand alive and sustain its visibility. From the traditional Integrated Marketing Communication, TeamAsia’s approach evolved with Integrated Marketing Experience to make your brand relevant without compromising your identity.

The Story of How We Learned About Integrated Marketing

TeamAsia has always been bold in trying out new things. In the year 2000, they became one of the first companies in the Philippines to launch a website. They are also one of the first to do SMS and email marketing, develop websites for international clients, and land search engine optimization and social marketing. Their agility makes them attuned and well-equipped in answering the changing needs and demands of brands and consumers. 

TeamAsia is always on the lookout to boost its leverage in the marketing industry, and this gave birth to its new marketing approach. TeamAsia acknowledges the importance of building an equal relationship between brands and consumers. From the traditional Integrated Marketing Communications, they shifted to their very own integrated marketing experience approach to empower audiences to actively take part in a brand’s story through various communication channels.

Get Started with Integrated Marketing Today!

Catering to your needs, TeamAsia offers various services for digital marketing, branding and design, events management, and video production. We also provide data-driven insights to understand consumers better and determine the best channel to get your message across effectively. Building relationships, staying connected, and effective storytelling is the new normal–and that is what Integrated Marketing Experience is all about.

Part of TeamAsia’s expertise is its own roster of NLE channels: Virtual Arena is a platform where brands can continue to engage their audience and bring offline events and activations online. They also have their own podcast B2B: Breakfast to Business and integrated publication The Red Circle. These serve as additional avenues for brands to share their stories and widen their reach.